Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!

Advertising, Content, Process, Tools Justice Mitchell Advertising, Content, Process, Tools Justice Mitchell

Darwin's Inbound Marketing Clover – It's More Than Owned, Earned & Paid

Over the past half a dozen years or so, all I've heard about in my circles is "owned, earned, and paid" media types. Marketing professionals love ... and I mean LOVE ... terms they can drop with clients as a way to sound smart. And although I'm a little weary of the ubiquity of these terms, it's true that media types are an important part of any integrated campaign conversation. However, it can be an amazingly cost-effective or expensive conversation, depending on the types of media you choose or create.

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Business, Content, Social Media Justice Mitchell Business, Content, Social Media Justice Mitchell

“Guilt-Proofing” Your Brand — Modern protection from Slander, Hoax & Smear Campaigns - Part Three.

In this final post of our three-part series on guilt-proofing your brand, I will cover some actionable tactics you can take from both the marketing and social perspectives. However, be forewarned that this is not a step-by-step cheat sheet. Each conflict is unique. Take this outline and modify it based on the severity and complexity of your situation.

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Advertising, Content, Design Justice Mitchell Advertising, Content, Design Justice Mitchell

Taking Stock In Your Stock

They say that a picture can speak a thousand words. I wouldn't deny this for a second, nor would I question the power of words, editing, locations and the cadence created within video to construct emotional value. So when I found this video, I laughed to myself. While in the end it does end up being an advertisement for a stock video company, it also says a lot about advertising and our willingness to digest it.

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Advertising, Blogging, Content, Business, Social Media Justice Mitchell Advertising, Blogging, Content, Business, Social Media Justice Mitchell

Content Positioning: Free Speech & Career Suicide

Over the past few weeks we witnessed a few monumental explosions of social media reactions. One over statements made by Phil Robertson of “Duck Dynasty.” The other one was from now former public relations executive Justine Sacco, who made of the infamous #HasJustineLandedYet Tweet. Both situations fall into the always attractive “hindsight is 20-20” silo.

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Content, Education, Interactive, Process, Social Media Justice Mitchell Content, Education, Interactive, Process, Social Media Justice Mitchell

Social Survival Tactics: Facebook Lockout and Disabled Accounts

Despite its various quirks and idiosyncrasies - I love Facebook. In my opinion, it is still the best social media platform for me both professionally and personally … at this time. But Lord Facebook did you test my patience and scared the hell out of me on Thanksgiving.

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