All in Tools
Artificial intelligence (AI) is quickly becoming a part of almost everything, from how we drive our cars to how we interact with customer service agents. Unsurprisingly, it’s also being leveraged as a powerful tool for marketing teams. AI can enhance data analysis, automate processes, and improve content curation.
Over the past half a dozen years or so, all I've heard about in my circles is "owned, earned, and paid" media types. Marketing professionals love ... and I mean LOVE ... terms they can drop with clients as a way to sound smart. And although I'm a little weary of the ubiquity of these terms, it's true that media types are an important part of any integrated campaign conversation. However, it can be an amazingly cost-effective or expensive conversation, depending on the types of media you choose or create.
Over the past half a dozen years or so, all I've heard about in my circles is "owned, earned, and paid" media types. Marketing professionals love ... and I mean LOVE ... terms they can drop with clients as a way to sound smart. And although I'm a little weary of the ubiquity of these terms, it's true that media types are an important part of any integrated campaign conversation. However, it can be an amazingly cost-effective or expensive conversation, depending on the types of media you choose or create.
What if I told you there is a social media tool that gives you the ability to comb millions of blogs in order to identify the right blogger for your outreach campaign? What if I told you the same tool allows a deep dive into your competitor’s blogs? What if I told you this tool also allows for tracking and measurement against a blog campaign or defined article?
I am blessed for one million reasons, one of them is for the growing professional and personal affiliation that I have with Pam & Josh Moore. They are at 110% the real deal when it comes to social & integrated media brilliance and professional decorum. That being said Pam's most recent article regarding "fake fans" and black hat tactics brought me to my own revelation.
