You think it's hard to understand your female counterpart? Try designing for them. Some intereting articles that show core differences beyound simply the shoes.

How Companies Can Woo Women With Design

Excerpt On Technology:

She is enticed by what a product can do for her. She considers technology a way of simplifying her life. Women are usually the main caretakers of home and family, often while working a full-time job. She is pressed for time, and therefore, tends to have less tolerance for time-consuming and poor product experiences. She wants a product to work well right from the start. A woman we know said it very well: “I don’t want technology to suck up my time, I want my kids to suck up my time.”  It’s a matter of priority and patience.

Related topic on: "Hunting and Gathering" the differences