I guess it should come as no surprise to me that 360º video technology would finally catch-up. With Google's "Street View" technology and pushing 360 images with higher and higher pixel ratios it was only a matter of time. But this morning when I was linked to Immersive Media's user guided panoramics of the devastation in Haiti it took the medium to a whole new level for me. It felt like a video game at first until I relies just how much more captivating it became for me as I controlled the POV.
I'm not quite sure how this technology will play out, but I'm sure this company and others will be pushing the boundaries of what it can do. I could see it replacing or enhancing the street view style mapping. I think this going to be a mandatory no-brainer for news channels trying to one up the competition; and sadly I'm sure they'll be a thousand military applications.
I could also see it being the next way we make travel choices. And having shot a million hotel rooms, pools, restaurants and patio bars I can tell you that the travel and entertainment industry should keep and eye on this for the future of falling within the consideration set.