JUSTICE MITCHELL

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JWT 2012 Trend Love

As I gear up for the new years prognostications I always find an amazing array of great thinking. JWT never ceases to impress me year-in and year-out. Please see the following presentation: 

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Key takeaways for me are the following:
  • Economic uncertainty and "shared responsibilities" fuel future thinking
  • More brands will deploy lower cost; smaller-sized products
  • "Comfort" products in a down economy will flourish
  • More cause marketing finds its way into business models
  • Marriage on the decline
  • Tablet gestures and mentality will find its way to motivate consumerism
  • Redefining old age/mature markets

What are your thoughts? I'd love to hear what you're thinking about for the new year? End of the world dates, whatever yah' got.