Social Metrics & Data Visualization Porn #101
100 Awesome Marketing Stats, Charts and Graphs
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Need some juice for that client that isn't certain that social media is for them? This deck is great resource for you. I've taken the time to vet out what I see as key points for me as a marketer and as an entrepreneur. I hope this gives you some great metrics:
- 3/4 of United States Adults are online
- One third of US consumers spend 3 hours online every day
- FACT: Marketers are shifting their budgets away from “interruption”advertising
- Only 5% of marketers will invest less in earned media in 2011. (Earned media = favorable publicity gained through promotional efforts other than advertising)
- FACT: Google is the newYellow Pages
- 46% of daily searches are for info on products or services
- 20% of monthly Google searches are for local businesses
- 75% of users never scroll past the first page of search results
- Thanks to the rise in social media, web-based email usage is on the decline, especially among younger generations.
- 61% of US marketers use social media to increase lead-generation
- There are152,000,000 blogs on the Internet. Since October 2010
- There are 31% more bloggers today than there were three years ago
- Most people read blogs more than once a day
- Companies that blog have 55% more website visitors
- Companies with 51+ blog articles experience a 77% lift
- Morning is the most popular time to read blogs
- 93% of US adult Internet users are on Facebook
- 1 out of every 8 minutes online is spent on Facebook
- Facebook has become the preferred way of sharing content, second only to email
- More than 1/3 of marketers say Facebook is “critical” " or “important” to their business
- 25% of Twitter accounts have no followers
- 40% of Twitter accounts have never sent a single tweet
- FACT: Twitter users are!young, smart, affluent, & tech-savvy
- More than 1/2 " of active Twitter users follow companies, brands or products on social networks
- 79% of US Twitter users are more likely to recommend brands they follow
- 67% of US Twitter users are more likely to buy brands they follow
Found anyother great resources for data? Here's a few more links of "data visualization" that I find helpful and often visually inspiring to me.
- Web Designer Depot
- Web Designer Ledger
- Flowing Data
- Inspired M
- Data Visualization Tools
- Cool Infographics
- GOOD Infographics
- Daily Infographics
- Six Revisions
- Now Sourcing
- Submit Infographics
- Column Five Media
- Flickr Gallery
- Fast Company
- Flare Visualization Tool
- Fast Company
- TED Talk Video
