Think Like A Three Year Old And Your Advertising Will Succeed

• Be fearless.
• Ideas are just clouds.
• Make your story bigger than life.
• Don't be afraid to share any idea.
• Show and tell doesn't have to be a pitch.
• Let them tell your story back to you in their own words.
• Everything should be fun, unless you show them it's not.
• If you're stuck – make something up, even if it doesn't make sense.
• Ask people to look at you do something and then "entertain" them.
• Be as excited about 'telling' someone the story as what you are going to say.
• Accent your work with music, color and voice like toppings on ice cream.
• Campaigns are like friends; do something for your audience to improvise with you.
• The more complex you make your pitch the less it will inspire.
• Listen, laugh and show your tale with everday actions.
• Inanimate things can hold great power.
• Dance without music. 

If it doesn't make sense to them – it doesn't make sense at all.