Make sure all your social media avatars are the same image.

Run a link-checker on your website and see if you have any errors.

Review your website's page performance and retool or remove pages with little to no traction.

Establish and or update your local pages like Google Business and Next Door.

Vett your blogs for content that you can copy, paste, and update into "V2" content that's fresh and polished.

Branch into paid search with your Hispanic and diverse audiences.

Schedule or post consistently to your social media channels.

Respond to all ratings and review posts; whether it's good or bad – make sure your customer base knows they've been heard.

Assemble all your printed materials, promotional items, and brand paperwork yearly to ensure that it's consistent in copy tone and visual consistency.

If you're wondering what your consumer base is thinking, use an online survey tool and reach out to new customers and loyalists for their feedback.

Remember, social media messaging should be used for conversation — ask questions, seek UGC (user-generated content) and, if appropriate, be authentic and causal.

Try a new tool for client communications, such as a "live chat" feature.

Assemble your core paperwork into digital files and create a "downloadable resources" area.

Invest time into creating a process to build email lists from your customers.

Look into Gmail text advertising.