Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!

Advertising, Business, Process Justice Mitchell Advertising, Business, Process Justice Mitchell

The Dirty Exploitation of Digits

As much as any medium, social media plays "the numbers game" in an effort to bend perception. Let's not forget that the biggest fanboys and fangirls for social media are really marketing professionals and advertisers. They are the same people who learned to manipulate and exploit the tools before most average folks ever knew what a “Tweet” was. That being said, there is still skewed misunderstanding that numbers equal value or some type of discernible ROI.

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Advertising, Blogging, Tools Justice Mitchell Advertising, Blogging, Tools Justice Mitchell

GroupHigh.com - The "Blogger Outreach" Multi-Tool

What if I told you there is a social media tool that gives you the ability to comb millions of blogs in order to identify the right blogger for your outreach campaign? What if I told you the same tool allows a deep dive into your competitor’s blogs? What if I told you this tool also allows for tracking and measurement against a blog campaign or defined article?

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Advertising, Content, Management, Technology, Tools Justice Mitchell Advertising, Content, Management, Technology, Tools Justice Mitchell

Non-linear Routes of Contemporary Campaigns

WARNING! - If you don't live in the haus of marketing I'd respectfully advise you skip this post because it will bore you to tears. Ahhhh, guilt free. Remember that thing you keep talking about in meetings but you never do? No – I’m not talking about doing more cardio. Although that’s not a bad idea.
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Brand, Design, Process Justice Mitchell Brand, Design, Process Justice Mitchell

So You Need A Logo?

Here's a quick checklist presentation I like to show people when they work with me on creating a logo/identity or brand mark. It gives you a good sense of what you should be asking yourself and (often more importantly) what to be asking OF your design team or agency. Hope it helps.
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Advertising, People, Process, Recreation Justice Mitchell Advertising, People, Process, Recreation Justice Mitchell

What You Can Learn About Marketing While Camping

So while camping this weekend with my mother, partner and friends I learned a great deal about people, marketing and social connectivity. You would think that being "unplugged" is the curse of all curses for people like us, and that how could you possibly get anything tangible from twenty people sitting around a fire, falling into tents and comparing RV leveling tricks. But you can – in spades.
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