Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!

Advertising, Brand, Business Justice Mitchell Advertising, Brand, Business Justice Mitchell

Brand Retention, A Study In Perfection: Harley-Davidson

Rarely does one construct a brand that has equal amounts of cultural significance and product association.  Recently I have had the opportunity to work with Orlando Harley- Davidson, consulting them through Big Block Studios on their social media, content marketing and interactive integration. You would think that a rough-and-tumble brand like Harley-Davidson would just give the finger to the world and not give a shit about aggressive optimization.

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Advertising, Business, Content, Television, Strategy Justice Mitchell Advertising, Business, Content, Television, Strategy Justice Mitchell

Media Creates Money to Fill The Content Machine

It’s a classic “chicken or the egg” scenario. Did our thirst for blood fuel the 24-hour news cycle and TMZ culture? Or is it the other way around? Regardless, I’m not surprised that the media has been pumping out non-stop content about recent stories involving the federal government’s invasion of our privacy, interracial killings and murderous mothers.

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Tapping Into The Psychology of B2B Social Media Engagement

There is a popular misconception that social media is only beneficial in a B2C environment. Nothing could be further from the truth, and I'm going to explain why. Let’s start by examining how most people perceive social media being used in a consumer-related capacity:

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Art, Education, Social Media Justice Mitchell Art, Education, Social Media Justice Mitchell

The Art of Social Motion: An Introduction

We’re part of an interconnected web of social media, content and integrated marketing professionals. However, many of us till operate in a vacuum and don’t engage enough with our brothers and sisters. In an ongoing effort to help us all grow - I want to develop a stream of consciousness with you that is not bound by a particular subject.

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Business, Design, Process Justice Mitchell Business, Design, Process Justice Mitchell

Pixel Pushers: Design on the Cheap

This post won’t go over well with everyone in the design community. Some of them might get their Pantones in a wad over what I’m about to tell you. But by the end, the rest of you will be thanking me. And to the designers that hate this post, it's better that you know the rules then to hate the game.
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