One of the countless things that internal marketing departments frequently overlook is their own staff's social graph. More often than not, every company has staffers with active social media footprints. Brands need to understand that no matter how robust their corporate social graph is, it will only get them so far.

Jun 20
Jun 20 GroupHigh.com - The "Blogger Outreach" Multi-Tool

Justice Mitchell

Advertising, Blogging, Tools

What if I told you there is a social media tool that gives you the ability to comb millions of blogs in order to identify the right blogger for your outreach campaign? What if I told you the same tool allows a deep dive into your competitor’s blogs? What if I told you this tool also allows for tracking and measurement against a blog campaign or defined article?

Sep 23
Sep 23 110% Blogger Outreach – Lessons from #IBM

Justice Mitchell

Blogging, Business, Process

You wanna be one of the cool kids in the marketing lunchroom? Then you damn well better have a blogger outreach program. This is a micro-PR concept in which you research popular bloggers within the context of the client you are trying to promote. More often than not, you want to share a product or service with the blogger with the intent of getting a positive review or mention.

Sep 14
Sep 14 Take Small Steps With “Big Data”

Justice Mitchell

Business, Management, Process, Strategy, Technology

I was incredibly fortunate to participate as a VIP blogger at the recent Smarter Commerce Global Summit 2012. The event was a virtual Who's Who of social media, business, technology, distribution and enterprise experts at the Walt Disney World Swan and Dolphin resort in Orlando Florida.

Mar 29
Mar 29 Dino Dogan, Triberr & The Future Of The Free World

Justice Mitchell

Blogging, Education, Interview,

So Dino, tell me what is "Triberr"? Triberr is a weapon that helps small bloggers effectively compete for attention against large media properties, like Mashable, Huffington Post, NYTimes, etc. It's interesting that you should describe it as a weapon seeing as that's how I've seen it since day one. Berrie Pelsner was kind enough to invite me into the beta fold and I've been a hardcore advocate ever since.

Oct 26
Oct 26 Social Short Order: "Find The Influencers"

Justice Mitchell

Blogging, Education, Interactive, People,

Obviously you should pay attention to the number of followers. But more importantly, you're looking for their "true reach." True reach is a metric for those who engage in two-way communication about a trend or an industry. Get a feel for the writer’s “voice.” See if you share the same mindset.

Aug 9
Aug 9 People In The Know: Alison "THE Media Diva" Woo

Justice Mitchell

Business, Interview, Management

Nov 7
Nov 7 Marketing Essentials Every Podcaster Should Know

Sep 23
Sep 23 110% Blogger Outreach – Lessons from #IBM

Sep 14
Sep 14 Take Small Steps With “Big Data”

Aug 9
Aug 9 People In The Know: Alison "THE Media Diva" Woo

© 2024 • All rights reserved.• AUTHOR — Justice Mitchell