Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!

Business, Content, Social Media Justice Mitchell Business, Content, Social Media Justice Mitchell

“Guilt-Proofing” Your Brand — Modern protection from Slander, Hoax & Smear Campaigns - Part Three.

In this final post of our three-part series on guilt-proofing your brand, I will cover some actionable tactics you can take from both the marketing and social perspectives. However, be forewarned that this is not a step-by-step cheat sheet. Each conflict is unique. Take this outline and modify it based on the severity and complexity of your situation.

Read More
Business, Brand, Education, Process Justice Mitchell Business, Brand, Education, Process Justice Mitchell

“Guilt-Proofing” Your Brand — Modern protection from Slander, Hoax & Smear Campaigns - Part Two.

Quick background, Jim and I worked together at Luckie and Company in Birmingham, Ala., (ROLL TIDE!) in the late 2000s. Since then, we have established not only a personal friendship, but a growing respect for our mutual industries. Jim's speciality is public relations, you can find additional information at the bottom of this article about him and his practice.

Read More
Advertising, Blogging, Content, Business, Social Media Justice Mitchell Advertising, Blogging, Content, Business, Social Media Justice Mitchell

Content Positioning: Free Speech & Career Suicide

Over the past few weeks we witnessed a few monumental explosions of social media reactions. One over statements made by Phil Robertson of “Duck Dynasty.” The other one was from now former public relations executive Justine Sacco, who made of the infamous #HasJustineLandedYet Tweet. Both situations fall into the always attractive “hindsight is 20-20” silo.

Read More
Advertising, Content, Social Media, Strategy Justice Mitchell Advertising, Content, Social Media, Strategy Justice Mitchell

Pulling A Qwikster: Learn Now Or Be Doomed To Loose Our Trust

"Pulling a qwikster" – the act of a company returning to its previous way of doing something after making an ill-conceived decision and being slapped by innumerable denizens of the social media community. The decisions are usually an attempt to create more revenue without doing any real work. Even worse, these decisions sometimes kill beloved products or services that the company does not consider cost-effective.
Read More
Business, Social Media, Webinar Justice Mitchell Business, Social Media, Webinar Justice Mitchell

Social Media Crisis Management

Take a look at a recent webinar I just did with Starmark. One of the many responsibilities that I have with our agency is that of (hopefully) a thought leader. Additionally we aggressively write what we call "eTIPS" every week and I highly recommend that you subscribe to them. While these tips are directed at digital marketing professionals, I think most business owners will get something from the intelligence. We give a ton a great content away. That being said, enjoy the presentation:
Read More
Business, Process, Strategy Justice Mitchell Business, Process, Strategy Justice Mitchell

The Elusive Social Media Crisis Management Plan

I go ballistic every time I read another blog post from someone who provides this frothy bit of advice: "Have a crisis-management plan in place." Gee thanks. That's it? How about a little help with the plan, pal. Otherwise it's like giving someone a smoke detector, but not telling them they need to take it out of the box, install a battery and mount it in the hallway. You've given them a great tool but they're still going to burn.
Read More
Blogging, Education, Social Media Justice Mitchell Blogging, Education, Social Media Justice Mitchell

Social Media Policies - A "Get Out Of Jail Free" Card?

You hear a lot of companies doing their best to jump on board constructing "Social Media Policies" (SMP). SMP are indeed the foundation from which you must not only hire the respective positions from but mandate that anyone within your company that uses social media tools understands. We here so much about a few key strokes ruining brands these days with the misuse and lack of understanding that can come from not using social media properly...
Read More