There is always a moment in chess when you ask yourself if it is better to be on the offensive or simply wait for your opponent to self-destruct.

Such is the case when you deal with negative comments, reviews and related communication in your social media channels.

May 31
May 31 Warm Beer and Terrible Food: Socially Selling Negativity

Justice Mitchell

Brand, Business, , Strategy

My cohort @shawnvincent recently made a great point about this graphic: "OWNING negative comments. I've always thought a couple negative comments give credence to the good comments. And so often the negative comments are clearly authored by someone who is CRAZY."

Jan 20
Jan 20 Trolls: Turn That Frown Upside Down

Justice Mitchell

Process, , Strategy

Mar 7 Mar 7 Techniques On Combating Social Negativity

May 31 May 31 Warm Beer and Terrible Food: Socially Selling Negativity

Jan 20 Jan 20 Trolls: Turn That Frown Upside Down

Mar 7
Mar 7 Techniques On Combating Social Negativity

May 31
May 31 Warm Beer and Terrible Food: Socially Selling Negativity

Jan 20
Jan 20 Trolls: Turn That Frown Upside Down