Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!
Pulling A Qwikster: Learn Now Or Be Doomed To Loose Our Trust
"Pulling a qwikster" – the act of a company returning to its previous way of doing something after making an ill-conceived decision and being slapped by innumerable denizens of the social media community. The decisions are usually an attempt to create more revenue without doing any real work. Even worse, these decisions sometimes kill beloved products or services that the company does not consider cost-effective.
Links, Likes & The Future Of Gamification
Billions of years ago, when the earth was cooling and a few tiny amoebae started their sexy little single-cell dance in a pool of water, Carnegie Mellon University Professor Jesse Schell talked about the future beyond Facebook games. Well, at least two years in Web time seems that long on the evolutionary timeline. Professor Schell is the creative mastermind behind Schell Games, and the guy is an absolute monster when he shares his thoughts on the future of gaming.
So What Are The Rules For Gamification?
There are a slew of things to take into account when adding or creating a game-like environment for your site or its content. I'm going to assume that I don't need to tell you that, before any of you determine your goals, you should do a deep competitive analysis and determine the mindset of your demographic prior to spending any real money in this direction. This topic is a bit more than 101 when it comes to the new-world marketer, as it's making rapid changes and not a lot of it has been truly tested...
What Is Gamification?
Well the wiki says "Gamification is the use of game design techniques[1] and mechanics to solve problems and engage audiences. Typically gamification applies to non-game applications (also known as "funware"),[2] particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications.[3] ...
The Art Of The New World Resume
Whether it's a sign of the times or just the expectation of the poor economy, talent seekers are looking for more from their prospects. Resumes of the past are now being replaced with videos, presentations, self-promotional websites and clever marketing to get noticed.
The "Rogue" Campaign: Part Two: Drawing Lines In The Sand
There are some critical decisions that needs to be made that can effectively make or break a rogue campaign before it even starts.
Are you going to be transparent to your user that you're advertising, or not? They both have there pros and cons that break down very simply.
Part Two: What's Awesome Now That Use To Suck!
That's right, with a bit of crowd-sourcing and a whole lotta' love we give you the 'awesome sauce' list. I'm sure there's a million things we missed, so consider this a conversation starter. Looking forward to hearing your thoughts!
Pull Your Head Out Of Your Ass And Good Things Will Happen
Today I saw that the CDC put together a page for the zombie apocalypse. Even better, they give you the option to put banners on your blog or website. As many of you know I'm the zombie apocalypse, crazy conspiracy guy. I'm over the moon landing, (thank you very much Mythbusters) but I still say that we didn't kill Bin Laden and we have him tucked safely in basement somewhere with a car battery strapped to his testicles, and I'll sleep OK knowing that.
A Message To The Future Of Professional Blog Content
Starting something new is always exciting. Especially when it is something that you've built up from an idea and is just something you want to do. It has no client, no budget and no timeline, just passion. A while ago I wrote a post about why it seems that only people whoring up a book get credibility.