John Fareed MSc CHME ISHC, and Global Chairman of Horwath HTL is a dear friend, mentor, and man of magic. One of the many moments he bestowed upon me was the term "Me-conomy."
All in Trends
Gauging An Agencies Toxicity Level Before You Take The Job (Part One)
I’ve been freelancing for years. In fact, in the nature of what I do, I’m often called upon to white-label services and act on behalf of an agency. That means I’ve seen “behind the curtain” A LOT! Let’s be fair; all businesses no matter the size, have their shortcomings and issues — the degree and severity, of course, is what this article’s all about.
What do you do when your social media audience as effectively changed the consumerization of your previous business model?
So I started my day by reading an article regarding generation Y and its single-handed responsibility for the destruction of the music industry. Now I do not intend to give you a summation of the article as I will not steal its thunder. You should read it.
Something we don’t talk about much in interactive marketing is what's broken or perhaps on its deathbed.
Regular readers know I have a severe case of #FOMO about my industry and its insanely ascending evolution. As if that isn’t enough to keep my mind in overdrive, I am the same way about technology, trends, tactics and strategies that might have outlived their usefulness - or are ready for an overhaul.