Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!

Business, Content, Social Media Justice Mitchell Business, Content, Social Media Justice Mitchell

“Guilt-Proofing” Your Brand — Modern protection from Slander, Hoax & Smear Campaigns - Part Three.

In this final post of our three-part series on guilt-proofing your brand, I will cover some actionable tactics you can take from both the marketing and social perspectives. However, be forewarned that this is not a step-by-step cheat sheet. Each conflict is unique. Take this outline and modify it based on the severity and complexity of your situation.

Read More
Blogging, Storytelling, Social Media Justice Mitchell Blogging, Storytelling, Social Media Justice Mitchell

Digital Journalism: And The Absolute Modern Social Essentials

John Frost asks:

"In this post-frontpage era of digital journalism, what should the homepage look like? What are the absolute essentials?"

This question made me immediately think about the way that I develop content for this blog, and find myself incredibly embarrassed. It's funny, you can see "best practices" not being utilized in content elsewhere and be completely oblivious to it when it comes to your own regurgitation.

Read More
Advertising, Business, Social Media, Process Justice Mitchell Advertising, Business, Social Media, Process Justice Mitchell

Social Media Best Practices for Global & Multinational Business Footprints - Part Two.

"Part One" of this series provided the foundation required to determine whether or not you should expand your integrated marketing and social directives on a global scale. Now ask yourself whether it makes sense to hire an external vendor or service to speak on your behalf in a given language. If the answer is yes, then what are the necessary steps to ensure they meet brand guidelines and gain a deep understanding of your businesses culture?

Read More
Advertising, Business, Process, Social Media Justice Mitchell Advertising, Business, Process, Social Media Justice Mitchell

Social Media Best Practices for Global & Multinational Business Footprints - Part One.

My online career began way back when Sony DiscMans still roamed the Earth – in 1994. One of many sermons we preached in those days is that by developing a website, you could reach a <shouts> "GLOBAL CUSTOMER BASE." </shouts>. At that time, the world was still very big conceptually. Digital communications was still in its infancy, and large businesses and brands that constructed a digital presence did so in a cautiously optimistic manner.

Read More
Blogging, Business, Social Media, Strategy Justice Mitchell Blogging, Business, Social Media, Strategy Justice Mitchell

Tapping Into Your Employee's Social Graph

One of the countless things that internal marketing departments frequently overlook is their own staff's social graph. More often than not, every company has staffers with active social media footprints. Brands need to understand that no matter how robust their corporate social graph is, it will only get them so far.

Read More
Advertising, Blogging, Content, Business, Social Media Justice Mitchell Advertising, Blogging, Content, Business, Social Media Justice Mitchell

Content Positioning: Free Speech & Career Suicide

Over the past few weeks we witnessed a few monumental explosions of social media reactions. One over statements made by Phil Robertson of “Duck Dynasty.” The other one was from now former public relations executive Justine Sacco, who made of the infamous #HasJustineLandedYet Tweet. Both situations fall into the always attractive “hindsight is 20-20” silo.

Read More
Content, Education, Interactive, Process, Social Media Justice Mitchell Content, Education, Interactive, Process, Social Media Justice Mitchell

Social Survival Tactics: Facebook Lockout and Disabled Accounts

Despite its various quirks and idiosyncrasies - I love Facebook. In my opinion, it is still the best social media platform for me both professionally and personally … at this time. But Lord Facebook did you test my patience and scared the hell out of me on Thanksgiving.

Read More
Advertising, Business, Social Media, Trends Justice Mitchell Advertising, Business, Social Media, Trends Justice Mitchell

50 Shades of Digital Marketing Gray

 

Something we don’t talk about much in interactive marketing is what's broken or perhaps on its deathbed. 

Regular readers know I have a severe case of #FOMO about my industry and its insanely ascending evolution. As if that isn’t enough to keep my mind in overdrive, I am the same way about technology, trends, tactics and strategies that might have outlived their usefulness - or are ready for an overhaul.

Read More
Business, Education, Process, Social Media Justice Mitchell Business, Education, Process, Social Media Justice Mitchell

Are You Talking To Me? Drivers Beyound The Call To Action

Many social media experts will have you believe that content is the key to successful marketing messages. There is a great deal to be said for that. Don't forget, however, that regardless of content type, you might as well not generate any content at all if your message misses the mark on creating an action.

Read More
Applications, Management, Social Media, Technology Justice Mitchell Applications, Management, Social Media, Technology Justice Mitchell

Breaking Into The Brand Embassy

If you hang out on the Internet long enough, you accrue friends from all over the globe. Some of them you end up meeting sooner or later at a conference, which is nice because it’s always good to have one more person you can hit up for a quick iPhone charge. Then there are others you may never meet face-to-face.

Read More

Tapping Into The Psychology of B2B Social Media Engagement

There is a popular misconception that social media is only beneficial in a B2C environment. Nothing could be further from the truth, and I'm going to explain why. Let’s start by examining how most people perceive social media being used in a consumer-related capacity:

Read More
Art, Education, Social Media Justice Mitchell Art, Education, Social Media Justice Mitchell

The Art of Social Motion: An Introduction

We’re part of an interconnected web of social media, content and integrated marketing professionals. However, many of us till operate in a vacuum and don’t engage enough with our brothers and sisters. In an ongoing effort to help us all grow - I want to develop a stream of consciousness with you that is not bound by a particular subject.

Read More