For this year’s April Fools extravaganza, I pitched Mullinax Automotive Group embarked on a fantastical voyage, listing some of the most iconic vehicles from the annals of science fiction as part of their 'used car' lineup.
All in content marketing
How Buyer Customization Is Retooling Marketing To The "Me-conomy"
John Fareed MSc CHME ISHC, and Global Chairman of Horwath HTL is a dear friend, mentor, and man of magic. One of the many moments he bestowed upon me was the term "Me-conomy."
The XFL 2.0 — A Train Wreck Lesson In Customer Experience Marketing
While surveys can be a useful tool for gathering feedback, they often fall short when it comes to truly understanding the fan experience. Asking fans to provide meaningful feedback in under 200 characters is not a justifiable way to understand their thoughts and opinions.
Winning Methods For Your Short-Form Content Videos
Short-form content videos are no longer the wave of the future — they’re becoming the norm. There’s no social channel valued over an inconceivable amount of money that’s not propagating and exploiting short-form content.