You’re trying to keep things flowing in your remote workplace. You’ve got Slack, or if you hate humanity, you might have Microsoft teams or perhaps an enterprise solution that negated everyone’s bonus last year. All that said, let’s get to work

Gone are the days when creativity in marketing has deemed a luxury. Today, it’s an essential component of any successful campaign. After all, if your marketing isn’t creative and engaging enough, it won’t stand out from the crowd and won’t get noticed by potential customers.

We have the people, products/services, website, and vision. But how do we get people actually to buy from us? Paid media is any form of advertising we pay for, unlike earned or owned media (see chart). And while it may seem like a quick and easy way to get our name out there, there are some things we should know before we dive in headfirst and exploit our budget without focus.

In today’s ever-changing digital landscape, marketing automation is becoming an increasingly important tool for both agencies and clients. For agencies, it can help them to streamline their workflows and enable them to offer more effective campaigns that align with their client’s goals.