Social Marketing Research Report

The empirical research spearheaded by Dr. Jim Barry and Dr. John Gironda was derived from in-depth surveys administered to 171 social media influence experts around the world. The effort culminated in three peer reviewed publications with the latest study released this past year. Two studies focused on conceptualizing key antecedents and outcomes of thought leadership as shown below. The third study conceptualized archetypes for developing social media influence.