Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!
Warm Beer and Terrible Food: Socially Selling Negativity
My cohort @shawnvincent recently made a great point about this graphic:
"OWNING negative comments. I've always thought a couple negative comments give credence to the good comments. And so often the negative comments are clearly authored by someone who is CRAZY."
What Horror Movies Can Teach Us About Marketing
Don't go at it alone
Integrated marketing requires more than one channel. That's where the "integration" comes from – duh. Look at your advertising campaigns like a theatrical performance; everyone plays a part to tell a much larger story.