All tagged storytelling

Invisible Storytelling (Part One) — What's new, and what does the future of content have in store for us?

Invisible Storytelling (Part One) — What's new, and what does the future of content have in store for us?

Justice Mitchell
Advertising, Business, content marketing, marketing, Process

Not long ago, I was on Imgur. For those of you new to this platform, think of it as a content-sharing sharing hub of sorts. That said, it's incredibly topical and shows how we socially craft little bits of stories into the fabric of a larger picture. I once read an Imgurian saying, “I don’t watch the news; I can get it all here in memes, videos, and images.” This was the seed for me to watch how people compile stories, build myths (and conspiracies), touch topics, and play a small part in endless narratives being played out online in real-time.

Social Storytelling: Ways to Create Myth and Lore

Justice Mitchell
Content, Education, Process,
There is still a great gap between social storytelling and social media. It’s not nearly as wide as the gulf on Facebook between conservatives and liberals. But it’s a gap nonetheless. The marketer in me says that if I get too far down the storytelling path, the “call to action” for my client may be overlooked within the content. However, social storytellers would say the application of a defined message from an external source could corrupt or misalign the audience’s attention.
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