Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!

Justice Mitchell 8/8/13 Justice Mitchell 8/8/13

Media Creates Money to Fill The Content Machine

It’s a classic “chicken or the egg” scenario. Did our thirst for blood fuel the 24-hour news cycle and TMZ culture? Or is it the other way around? Regardless, I’m not surprised that the media has been pumping out non-stop content about recent stories involving the federal government’s invasion of our privacy, interracial killings and murderous mothers.

Justice Mitchell 5/23/13 Justice Mitchell 5/23/13

Social Commandments v2 - THOU SHALT KILL

I'm going to dispel a social media fallacy right now: Not only is it OK to delete a comment, post or thread – in some cases you should.

Justice Mitchell 4/10/13 Justice Mitchell 4/10/13

Data Touch Points in Your Social Marketing Audit: Part Two

If you thought Part One was a bit daunting, then you might as well delete any reference to this post. The following lists are what I refer to as "data points" that would be used from an analytical standpoint to break down each and every one of the categories on a per-social-channel basis.

Justice Mitchell 4/1/13 Justice Mitchell 4/1/13

The New World Social Marketing Audit: Part One

If you're an interactive agency, integrated marketing firm or social media expert, then you need to realize how important it is to construct a social media audit for both your client and the competitive landscape. But before you dive into the project and get too caught up in the numbers, let me offer one piece of advice: Don’t get too caught up in the numbers.

Justice Mitchell 2/26/13 Justice Mitchell 2/26/13

Why I Like You - I Just Don’t "LIKE" Like You

Why I don't like you? Because I can't. I am no longer allowed to “Like” any pages outside of Facebook-generated advertisements. Ain't that a bitch? Yes, yes it is.

Justice Mitchell 11/28/12 Justice Mitchell 11/28/12

The Ghost in the Machine: Technology Begets Insanity – Part II

I figured I'd post this right away because 'oh guess what?' I don't like to wait for anything either! -- This is the second post of a two-part series about how the rapid acceleration of information distribution contributes to an epidemic of anxiety.

Justice Mitchell 11/2/12 Justice Mitchell 11/2/12

Social Storytelling: Ways to Create Myth and Lore

There is still a great gap between social storytelling and social media. It’s not nearly as wide as the gulf on Facebook between conservatives and liberals. But it’s a gap nonetheless. The marketer in me says that if I get too far down the storytelling path, the “call to action” for my client may be overlooked within the content. However, social storytellers would say the application of a defined message from an external source could corrupt or misalign the audience’s attention.

Justice Mitchell 6/25/12 Justice Mitchell 6/25/12

Non-linear Routes of Contemporary Campaigns

WARNING! - If you don't live in the haus of marketing I'd respectfully advise you skip this post because it will bore you to tears. Ahhhh, guilt free. Remember that thing you keep talking about in meetings but you never do? No – I’m not talking about doing more cardio. Although that’s not a bad idea.

Justice Mitchell 6/12/12 Justice Mitchell 6/12/12

Cause Marketing: New Paths For Good Goals

If you asked Donald Trump to describe his business like a board game, he would probably compare it to Monopoly. Then he would buy your mother and tattoo “Trump” on her forehead in bold, gold letters. You and I are a bit more cerebral about our industry – which is why I compare media relations to chess. It takes strategy, finesse, a little luck and some art. Sadly, I’ll probably never meet your mom, because she won’t be caught dead in the bars where we hang out.

Justice Mitchell 4/2/12 Justice Mitchell 4/2/12

Tales From Performing A Flawless 10 - 90

I talk – a lot. But I hope that you guys also get a lot out of my endless babble about the integrated marketing world. Let me talk to you about the "10 - 90." Part of getting sales if giving away your smarts first to prove your metal. Often it's better help a little and show people what to do as the end payoff is, far more than likely, going to be greater.

Justice Mitchell 3/14/12 Justice Mitchell 3/14/12

Where in the World is Justice Mitchell?

I know that I've been bad about posting the past two weeks. I've been buried in a ton of interesting things. Let's recap shall we?

Justice Mitchell 2/5/12 Justice Mitchell 2/5/12

Diary of a Trend Stalker: Gut Shot

Now that we've covered the basic methods of identifying topics, it’s time to get down to the nitty-gritty. This can be tough work, but I don’t mind getting a little messy. I’m like the Mike Rowe of trend hunting – but without the contract to pimp Ford trucks. Maybe you have a gut feeling about something that might be a trend. Before you unleash your mind-dazzling observations on the community, put a little more thought into exactly WHY you think it is a trend. There's a very fine line between a genuine trend and the herd mentality of mass adoption.

Justice Mitchell 1/31/12 Justice Mitchell 1/31/12

Diary of a Trend Stalker: The Weapons

Where would Bruce Springsteen be without his trusty blonde Telecaster? What would Annie Leibovitz do without her camera? How could Elmer Fudd hunt Bugs Bunny without his shotgun? Whether you are a rock star, a celebrity photographer, a cartoon archenemy … or a trend hunter – you need the right weapon to get the job done. We already established that everyone is a trend hunter to some extent. But your level of success depends on the time, tenacity and tools that you bring to the table.

Justice Mitchell 1/19/12 Justice Mitchell 1/19/12

Webinar: eTips 2012 Trend Report

I'm very excited. I woke up to find this morning that my webinar, that I presented yesterday, made the cover of slideshare! We've admittedly created a nice body of good content here. I'd highly recommend you sift through the decks of your specific interests, give em' a look and give me your feedback! Enjoy!

Justice Mitchell 12/15/11 Justice Mitchell 12/15/11

What Was "Most Contagious" About 2011?

Hi. My name is Justice, and I'm FOMO. This means I have a "fear of missing out." This affliction causes me to be “cool hunting” at all times as I try to stay on top of what's breaking in creativity. Think of it like petting the cat in “Dune” to get the serum that will maintain my life. Stupid. Dear Lord, did I really just type that?

Justice Mitchell 12/9/11 Justice Mitchell 12/9/11

Justice Mitchell's 2012 Predictions: Part Two

Cloud computing services: This should come as no real revelation. Cloud computing and everything cloud-related will explode from here on out. I'm also going to make the assumption that my readership already knows about cloud computing. If not, go here and get your learning on.