Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!

Justice Mitchell 12/4/13 Justice Mitchell 12/4/13

Social Survival Tactics: Facebook Lockout and Disabled Accounts

Despite its various quirks and idiosyncrasies - I love Faceboo k. In my opinion, it is still the best social media platform for me both professionally and personally … at this time. But Lord Facebook did you test my patience and scared the hell out of me on Thanksgiving.

Justice Mitchell 10/11/13 Justice Mitchell 10/11/13

Are You Talking To Me? Drivers Beyound The Call To Action

Many social media experts will have you believe that content is the key to successful marketing messages. There is a great deal to be said for that. Don't forget, however, that regardless of content type, you might as well not generate any content at all if your message misses the mark on creating an action.

Justice Mitchell 8/30/13 Justice Mitchell 8/30/13

A Portfolio Incubator: The Real-World Catch-22 Killer

For the past several months, I have been mentoring a University of Central Florida student Julia Harlow (I could spend a whole post about how great she is and how well she will do in the future, just take my word for it) who has her sights on an advertising and design career.

Justice Mitchell 7/17/13 Justice Mitchell 7/17/13

The Art of Social Motion: An Introduction

We’re part of an interconnected web of social media, content and integrated marketing professionals. However, many of us till operate in a vacuum and don’t engage enough with our brothers and sisters. In an ongoing effort to help us all grow - I want to develop a stream of consciousness with you that is not bound by a particular subject.

Justice Mitchell 4/1/13 Justice Mitchell 4/1/13

The New World Social Marketing Audit: Part One

If you're an interactive agency, integrated marketing firm or social media expert, then you need to realize how important it is to construct a social media audit for both your client and the competitive landscape. But before you dive into the project and get too caught up in the numbers, let me offer one piece of advice: Don’t get too caught up in the numbers.

Justice Mitchell 3/7/13 Justice Mitchell 3/7/13

Techniques On Combating Social Negativity

There is always a moment in chess when you ask yourself if it is better to be on the offensive or simply wait for your opponent to self-destruct.

Such is the case when you deal with negative comments, reviews and related communication in your social media channels.

Justice Mitchell 11/27/12 Justice Mitchell 11/27/12

The Ghost in the Machine: Technology Begets Insanity - Part One

This is an interesting subject for me to approach, for it has to do with me personally as well as countless people I feel extremely close to. We are increasingly a society that reaches for pharmaceutical assistance in order to maintain “normality.” About a decade ago, midway through my career, I reached a point where I thought something was wrong with me mentally. Years later I learned this was the result of long-term stress, anxiety and cumulative decision-making that is so prevalent within the world I call my career.

Justice Mitchell 11/2/12 Justice Mitchell 11/2/12

Social Storytelling: Ways to Create Myth and Lore

There is still a great gap between social storytelling and social media. It’s not nearly as wide as the gulf on Facebook between conservatives and liberals. But it’s a gap nonetheless. The marketer in me says that if I get too far down the storytelling path, the “call to action” for my client may be overlooked within the content. However, social storytellers would say the application of a defined message from an external source could corrupt or misalign the audience’s attention.

Justice Mitchell 9/11/12 Justice Mitchell 9/11/12

It Was More Than Buildings ...

I was a much younger man then. Fill with energy and rage for that day. Days would follow and we would fall further into blame. The flags went up and so did the fists. Status quo. Today, I take my little girl to school. I look into the eyes of the future, my future, possibly your future. All I see there is love, laughter, dreams and discovery. We must now teach undying fearlessness with dogged practicality.

Justice Mitchell 8/17/12 Justice Mitchell 8/17/12

Thoughts On My New Educational Journey

Life really does come full circle sometimes. It’s interesting that I spent my formative years observing my parents as professional educators – and now I find myself in the same place. Some people have told me I was destined to be an educator. I don't know if that's true. But even though everything in my extremely busy life indicates I don’t have the luxury of surplus time right now, I felt the need to jump at an opportunity that recently came my way.

Justice Mitchell 7/26/12 Justice Mitchell 7/26/12

Hiring a Social Media Professional: It's More Than Facebook, Followers & Frivolity

Just like your mom when you came home with that first tattoo – I was shocked when I saw the blog post from Cathryn Sloane entitled "Why Every Social Media Manager Should Be Under 25" Shock is the only possible reaction to this story, which advocates that social-media professionals over the age of 25 can’t possibly have a clear understanding of the medium.

Justice Mitchell 7/20/12 Justice Mitchell 7/20/12

Webinar 101: Let Your Voice Be Heard!

Suck it up, put on the big-girl panties and host your first webinar! You know you should produce a webinar to extend your messaging. The problem is that you are intimidated because of the technical challenges. You think putting on a webinar is a daunting, complicated integration of technology, preparation and promotion. Good! Because you are absolutely right.

Justice Mitchell 6/12/12 Justice Mitchell 6/12/12

Cause Marketing: New Paths For Good Goals

If you asked Donald Trump to describe his business like a board game, he would probably compare it to Monopoly. Then he would buy your mother and tattoo “Trump” on her forehead in bold, gold letters. You and I are a bit more cerebral about our industry – which is why I compare media relations to chess. It takes strategy, finesse, a little luck and some art. Sadly, I’ll probably never meet your mom, because she won’t be caught dead in the bars where we hang out.

Justice Mitchell 5/3/12 Justice Mitchell 5/3/12

Social Media - Generation II: The Social Business Archetype

Something immediately pops into your mind when you hear the term “social media. But your definition might differ from that of your boss, or your neighbor, or Seth Godin. The fact is that social media is far more nuanced than most people realize. This topic is near and dear to my heart, and I’ve been preaching about it for the last year – "social business."

Justice Mitchell 4/17/12 Justice Mitchell 4/17/12

Social Duels and the Guide to Fighting with Etiquette

Last week I had the opportunity to speak at the University of Central Florida's COMM DAY, which is a personal-development event for students transitioning into the real world. I was a little concerned that they just wanted me for the “after” example in a before-and-after comparison, but it turned out the whole thing was legit. The students from UCF’s Nicholson School of Communication were a fantastic audience, and even a slightly older dog like me learned a few things.

Justice Mitchell 3/29/12 Justice Mitchell 3/29/12

Dino Dogan, Triberr & The Future Of The Free World

So Dino, tell me what is "Triberr"? Triberr is a weapon that helps small bloggers effectively compete for attention against large media properties, like Mashable, Huffington Post, NYTimes, etc. It's interesting that you should describe it as a weapon seeing as that's how I've seen it since day one. Berrie Pelsner was kind enough to invite me into the beta fold and I've been a hardcore advocate ever since.