Here's a quick checklist presentation I like to show people when they work with me on creating a logo/identity or brand mark. It gives you a good sense of what you should be asking yourself and (often more importantly) what to be asking OF your design team or agency. Hope it helps.

May 24
May 24 Digital Influence Part Two: Influencial DNA

Justice Mitchell

Blogging, Business, People, , Technology, Trends

Here's an interesting article debating the likes of #EA and others regarding digital influence: http://adage.com/article/digitalnext/social-media-a-bad-measure-influence/227557/ - while well rounded, I must say to think that #SoMe is the (by no means) not the only measurement. Most current metrics are flawed to begin with as there's no defined standards and regulatory compliance. I practice #SoMe and don't hold nearly the stock in klout and other services as this article seems to portray. What are your thoughts?

Apr 29
Apr 29 Becoming A Brand Evangelist, My Way.

Justice Mitchell

Advertising, Blogging, Brand, , Storytelling

I've been in interactive, advertising and social media for nearly two decades and in that time I've learned a handful of things. One is about people, more so the people that already get your brand, product or service and are willing to evangelize it. They do this simply by using, talking and supporting its claims as 'their best in class'. A new movement in social media is rightfully sweeping across most campaigns I initiate, it's the construction of "Brand Ambassadors"...

Dec 15
Dec 15 So You Need A Logo?

Mar 15
Mar 15 Kmart: The Fire Sale

Dec 6
Dec 6 Brand Affinity: Hyatt Place

Nov 19
Nov 19 Ralph Lauren Trumps Mickey Mouse

Oct 27
Oct 27 5 Insights From The Years

Oct 22
Oct 22 On The Business Of Brand

© 2024 • All rights reserved.• AUTHOR — Justice Mitchell