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Gauging An Agencies Toxicity Level Before You Take The Job (Part One)

I’ve been freelancing for years. In fact, in the nature of what I do, I’m often called upon to white-label services and act on behalf of an agency. That means I’ve seen “behind the curtain” A LOT! Let’s be fair; all businesses no matter the size, have their shortcomings and issues — the degree and severity, of course, is what this article’s all about.

So you intend to hire a social media professional. You come to the point in your marketing where you understand that you have too many social channels, too much conversation occurring and too many metrics to follow to make any sense of it. Consider this a measurement of your marketing growth. Five years ago, to staff for this position seemed ludicrous and something that you would just train for internally. Now we see that this isn't simply a necessity within your business, but an opportunity to serve your customers in a much better and engaging way.