Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!

Brand, Business, Research Justice Mitchell Brand, Business, Research Justice Mitchell

“Guilt-Proofing” Your Brand — Modern protection from Slander, Hoax & Smear Campaigns - Part One.

There's an interesting truth in business that the more successful that you are, the more enemies you make. Such is the case with any brand – including yours. What none of us want to admit is that for all the efforts we make to craft positive perception around whatever we support, there is someone in the wings waiting to exploit it or tear it down.

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Advertising, Strategy, Process Justice Mitchell Advertising, Strategy, Process Justice Mitchell

Talk to Me About Failures & Mistakes

Often speaking to peers, friends and associates in the business, I get questions regarding what they should look for when selecting an agency or service affiliate. Of course this is a double-edged sword because a company only wants to show the best and brightest of their thinking and results. There is no tab on any website that says, "biggest disasters and how we overcame them," but I would damn sure click on it first if it was an option.

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Advertising, Business, Social Media, Trends Justice Mitchell Advertising, Business, Social Media, Trends Justice Mitchell

50 Shades of Digital Marketing Gray

 

Something we don’t talk about much in interactive marketing is what's broken or perhaps on its deathbed. 

Regular readers know I have a severe case of #FOMO about my industry and its insanely ascending evolution. As if that isn’t enough to keep my mind in overdrive, I am the same way about technology, trends, tactics and strategies that might have outlived their usefulness - or are ready for an overhaul.

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Advertising, Business, Content, Television, Strategy Justice Mitchell Advertising, Business, Content, Television, Strategy Justice Mitchell

Media Creates Money to Fill The Content Machine

It’s a classic “chicken or the egg” scenario. Did our thirst for blood fuel the 24-hour news cycle and TMZ culture? Or is it the other way around? Regardless, I’m not surprised that the media has been pumping out non-stop content about recent stories involving the federal government’s invasion of our privacy, interracial killings and murderous mothers.

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Business, New Business Development, Social Media, Strategy Justice Mitchell Business, New Business Development, Social Media, Strategy Justice Mitchell

Tapping Into The Psychology of B2B Social Media Engagement

There is a popular misconception that social media is only beneficial in a B2C environment. Nothing could be further from the truth, and I'm going to explain why. Let’s start by examining how most people perceive social media being used in a consumer-related capacity:

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Advertising, Business, Social Media, Strategy Justice Mitchell Advertising, Business, Social Media, Strategy Justice Mitchell

The Politics of Online and Social Media

Whether you watched the presidential election results with a “the sky is falling” reaction or a “raise the roof” dance, you can’t argue that we’ve all been affected one way or another. However, the bigger question for me is whether people made their decision early in the campaign season or were influenced by information they picked up closer to Election Day.
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Blogging, Business, Process Justice Mitchell Blogging, Business, Process Justice Mitchell

110% Blogger Outreach – Lessons from #IBM

You wanna be one of the cool kids in the marketing lunchroom? Then you damn well better have a blogger outreach program. This is a micro-PR concept in which you research popular bloggers within the context of the client you are trying to promote. More often than not, you want to share a product or service with the blogger with the intent of getting a positive review or mention.
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Advertising, Business, Mobile, Social Media Justice Mitchell Advertising, Business, Mobile, Social Media Justice Mitchell

Mobile Tactics for a Social World

If you're a digital integrated marketing professional who isn't thinking 50 percent mobile deployment, then you are already behind the curve. Anything less and you’re acting like that last printer in town who refuses to utilize InDesign because he’s absolutely certain Quark will finally version out a better product. I get it. There are only so many hours in the day. And thinking about or learning about ONE more thing means taking time away from the “important things.”
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Business, Content, Strategy, Technology Justice Mitchell Business, Content, Strategy, Technology Justice Mitchell

Tales From Performing A Flawless 10 - 90

I talk – a lot. But I hope that you guys also get a lot out of my endless babble about the integrated marketing world. Let me talk to you about the "10 - 90." Part of getting sales if giving away your smarts first to prove your metal. Often it's better help a little and show people what to do as the end payoff is, far more than likely, going to be greater.
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Business, Process, Social Media Justice Mitchell Business, Process, Social Media Justice Mitchell

How To Lie, Cheat & Steal Your Way To A Bigger Social Graph

No one in my industry is going to like what I’m about to share. I'm not a fan of “buying followers” or trading follows in social media. But if you want quantity and you don’t give a damn about quality, then consider this your guide. In the interest of transparency, I’ll tell you straight up that social media (SEO, content, online media buyers) professionals want you to believe there's no way to you could possibly do what we do. But that's a lie. It might be more accurate to say there's no way you could possibly do what we do as WELL as we do it.
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