Welcome to a creative mind: I’m Justice Mitchell, a Creative Director and marketing specialist passionate about sharing insights into education, marketing, and design to inspire and empower. Through these articles, I aim to educate, inform, and spark ideas that help others grow their skills and understanding. This blog also serves as my portfolio, showcasing my work and approach. I invite you to connect with me here or through my social media channels. I look forward to actively listening to you and continuing our conversations!
What Was "Most Contagious" About 2011?
Hi. My name is Justice, and I'm FOMO. This means I have a "fear of missing out."
This affliction causes me to be “cool hunting” at all times as I try to stay on top of what's breaking in creativity. Think of it like petting the cat in “Dune” to get the serum that will maintain my life. Stupid.
Dear Lord, did I really just type that?
"Occupying" My Thoughts
I'm torn. One side of me really understands why disenfranchised Americans coalesced under the banner of the Occupy movement. I’m proud of them for asking questions and exploiting the media to take advantage of the platform. I really am.
The other shoe drops for me when I see nothing but the loudest, least eloquent protesters at center stage. Not to mention that the "movement" appears to be intolerant of discussion or even agreeing on its key desires. Where's the puritanical manifesto? - This intolerance of so many issues creates confusion, and doesn’t do the Occupy movement any favors.
This Just In: I Was Right!
In a shocking turn of events today it was admitted to me by my wife, in a format that I can prove and archive, that I was right! Let's take a look.
Advertising Creatives Of The Future
Thoughts on the new creative elite and what to look for when shopping for your next family member.
Social Short Order: "Find The Influencers"
Obviously you should pay attention to the number of followers. But more importantly, you're looking for their "true reach." True reach is a metric for those who engage in two-way communication about a trend or an industry. Get a feel for the writer’s “voice.” See if you share the same mindset.
Bullies And The Fork In The Road
Most of you don’t know this, but the beta version of Justice was a far cry from the uber-social techno-dweeb you know today.
My “once upon a time” took place in Breckenridge, Colo., circa 1977. I was not part of any clique, wasn’t a trust-fund kid, and didn’t have a huge network of homeboys. My funny name didn’t help. And to top it off, I was in educational support classes because I had to play catch-up after starting in Florida’s rudimentary education system.
The Cancer Of Becoming A Social Media Celebrity
So yesterday I attended Dan Zarrella's "The Science Of Social Media" that promised just-released secrets to the ways of social media. So I bite. First, things first before I go on a rant about the collapse of the this man's social empire. Dan Zarrella is/was a great mind. He has incredible insight with valuable metrics and information about twitter and Facebook users, and a myriad of other topics. I've quoted him in conversation, I pushed his relationship with Hubspot's services. I still look at Hubspot as a sound leader in the industry with a WEALTH of information that they freely give away. To that I say Hubspot is top-notch – at least at the time of this post. What tomorrow brings remains to be seen.
What You Can Learn About Marketing While Camping
So while camping this weekend with my mother, partner and friends I learned a great deal about people, marketing and social connectivity. You would think that being "unplugged" is the curse of all curses for people like us, and that how could you possibly get anything tangible from twenty people sitting around a fire, falling into tents and comparing RV leveling tricks. But you can – in spades.
Think Like A Three Year Old And Your Advertising Will Succeed
• Be fearless.
• Ideas are just clouds.
• Make your story bigger than life.
• Don't be afraid to share any idea.
Part Two: What's Awesome Now That Use To Suck!
That's right, with a bit of crowd-sourcing and a whole lotta' love we give you the 'awesome sauce' list. I'm sure there's a million things we missed, so consider this a conversation starter. Looking forward to hearing your thoughts!
Digital Influence Part Two: Influencial DNA
Here's an interesting article debating the likes of #EA and others regarding digital influence: http://adage.com/article/digitalnext/social-media-a-bad-measure-influence/227557/ - while well rounded, I must say to think that #SoMe is the (by no means) not the only measurement. Most current metrics are flawed to begin with as there's no defined standards and regulatory compliance. I practice #SoMe and don't hold nearly the stock in klout and other services as this article seems to portray. What are your thoughts?
Instagram Photographers That Make It Sing
One of the many things I love about the smartphone app instagram is that it treats everyone with an open playing field. Yes, there are first-timers and seasoned professionals all in the mix. The beauty of that is we're all in the same collective simply feeding off one another. Bound by a little square format and handful of filters. What comes from that is some incredibly inspirational photography for me to witness...